Restoring faith in travel

The Delta variant caused high infection rates in the country this year, with more Thais looking for ways to cope.

According to “Marketing in the Uncertain World”, a report by the College of Management at Mahidol University, 76.8% of 1,200 survey respondents believe the pandemic is their greatest concern, while 64% were anxious about the high cost of living and lower income during the outbreak.

In order to feel some control in their lives, around 52 million Thais, roughly 74% of the population, put their faith in superstition including astrology, amulets, lucky colours, auspicious numbers and the supernatural, respectively, according to the report.

Some 73.8% of those surveyed used social media…