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Famed silk purveyor jumps on NFT bandwagon with elephant loot crates
Lifestyle brands across the world have jumped onto the NFT bandwagon. Now, one of Thailand’s most enduring brands is about to join the blockchain-backed party.
Tomorrow, which marks World Elephant Day, Jim Thompson will release its first NFT, or non-fungible token, in partnership with cryptocurrency exchange Binance and NFKings Productions.
What’s billed as Jim Thompson’s first foray into NFTs sees the artwork released in the form of a “mystery box.” Inside the boxes find at least one of a limited series of 10 collectible elephants, each assigned a different tier: common, rare, super rare, and super special rare.
But the purchases come with more than just digital keepsakes.
Everyone who buys an NFT from the first sale also gets a one-year membership to Jim Thompson’s loyalty program. The membership level, and the discounts it affords, hinges on the…
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