The Disney Plus streaming service is expected to roll out in Thailand at the end of next month. If confirmed, that would be the service’s fourth territory in the highly competitive Southeast Asia region.
Multiple sources have told Variety that the service will be branded as Disney Plus Hotstar in Thailand and become operational from June 30. Local sources also suggest that it will be launched in partnership with the country’s leading mobile telecoms and internet service provider, AIS.
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Disney has declined to confirm or deny details of the launch, pricing, commercial partners or content strategy.
The Mouse House launched its direct to consumer service in November 2019 in North America and a handful of other territories, including Australia and New Zealand. Within Asia-Pacific, the first launches were in India (April 2020) and Japan (June 2020).
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