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South Asia is a hot spot of opportunity
Medical nutrition products are highly successful in Asian markets. In Japan and South Korea, medical nutrition products have had a long history of use for the past 70 to 80 years. These products offer solutions for different health issues, including diabetes, gastrointestinal diseases, chronic kidney disease, cancer, surgery, Alzheimer’s disease, allergies in infants and children, and sarcopenia and malnutrition among the elderly population.
Following the huge success in Japan and South Korea, South Asian countries are on the verge of becoming the next hub for medical nutrition products.
History of Use: Japan and South Korea
In Japan and South Korea, the senior population constitutes approximately 29% of the total population. This elderly population is generally inflicted with one or more critical illnesses.
In these countries, home care and elderly nursing facilities are common….
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