Tourism firms hope for better air quality
Chiang Mai tourism operators are anxious, hoping the province’s unsafe levels of PM2.5 air particle pollution subsides later this month as the Songkran holiday draws near.
Phunut Thanalaopanich, president of the northern chapter of the Thai Hotels Association, said the polluted environment is affecting tourism sentiment this month as fewer bookings have been made.
The average occupancy in March is forecast to reach 50-60%, largely driven by guests who booked reservations before learning about the unhealthy levels of air pollution in the province,…