Better customer experience leads to enhanced satisfaction and long-term loyalty, says Infobip
Customer experience has arguably become the biggest factor driving customer loyalty and revenue growth in the telecommunications industry. Customers today are more tech-savvy and open to exploring new and innovative products and services from their telecom providers.
They expect to receive digital self-service through an omni-channel approach that ultimately delivers a best-in-class customer experience (CX).
To understand what telecom subscribers want, Infobip, an omni-channel communications…