Is America ready for a Muay Thai high? ONE Championship chairman and CEO Chatri Sityodtong and his Amazon Prime partners in pugilism are taking it to the bank.
On a recent Zoom call, Chatri, clearly at the top of his game, explained why ONE’s five-year, eight-figure deal with a platform, which industry insiders tip for the top slot among the world’s live sports streamers, is a knockout.
Around 10 years and running and with US$1.4 billion in annual revenue, ONE is one of the fastest-growing global sports properties in history. And that’s not hyperbole.
An industry report by Nielsen media ratings agency ranks ONE at No.5 on TV in 150 countries…