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Thursday, April 25, 2024

‘Martial Arts Olympics’ to hit millions of more screens

Tawanchai PK Saenchai, left, in action during a fight in ONE Championship this year. PR

Is America ready for a Muay Thai high? ONE Championship chairman and CEO Chatri Sityodtong and his Amazon Prime partners in pugilism are taking it to the bank.

On a recent Zoom call, Chatri, clearly at the top of his game, explained why ONE’s five-year, eight-figure deal with a platform, which industry insiders tip for the top slot among the world’s live sports streamers, is a knockout.

Around 10 years and running and with US$1.4 billion in annual revenue, ONE is one of the fastest-growing global sports properties in history. And that’s not hyperbole.

An industry report by Nielsen media ratings agency ranks ONE at No.5 on TV in 150 countries…

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