Social Media Marketing is indispensable nowadays. both brand building Marketing communications, closing sales and many more.
However, content that is published in social media. There is a limited amount of time and age to get attention, including reach and engagement, which vary from platform to platform.
Content Lifespan (Half-life) or post lifespan over time performance The reach-engagement of the content is halved.
For example, a Facebook post, Engagement is halved every 60 minutes.
- Facebook: The average half-life for Facebook posts is 60 minutes.
- Twitter: The average half-life for tweets is 23 minutes.
- Instagram : The average half-life for Instagram posts is 1,170 minutes (= 19.50 hours).
- LinkedIn: The average half-life for LinkedIn posts is 1,440 minutes (= 24 hours).
- YouTube : The average half-life for YouTube posts is 8,640 minutes (= 6 days).
- Blog post : The average half-life for blog posts is 1,051,200 minutes (= 2 years).
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