Half-life of each social media post • Thumbsup

Social Media Marketing is indispensable nowadays. both brand building Marketing communications, closing sales and many more.

However, content that is published in social media. There is a limited amount of time and age to get attention, including reach and engagement, which vary from platform to platform.

Content Lifespan (Half-life) or post lifespan over time performance The reach-engagement of the content is halved.

For example, a Facebook post, Engagement is halved every 60 minutes.

• Facebook: The average half-life for Facebook posts is 60 minutes.
• Twitter: The average half-life for tweets is 23 minutes.
• Instagram : The average half-life for Instagram posts is 1,170 minutes (= 19.50 hours).
• LinkedIn: The average half-life for LinkedIn posts is 1,440 minutes (= 24 hours).
• YouTube : The average half-life for YouTube posts is 8,640 minutes (= 6 days).
• Blog post : The average half-life for blog posts is 1,051,200 minutes (= 2 years).

source

scottgraffius