Nielsen surveyed and disclosed through the Nielsen Trust in Advertising report found that the advertising media that Thai consumers have the most trust (Completely trust) are:
- Brand website 32.80%
- Advertising on TV 28.20%
- sponsorship (Sponsorship) 24.60%
- Word of Mouth or word of mouth 22.80%
- Online Reviews 21.20%
While advertising via mobile text or SMS is the channel that Thai consumers trust the least, with 44% of Thais distrusting this type of advertising. which is the main cause come from the present There is a problem with SMS messages. Spam is severe. Fraudulent message to transfer money and solicitation to enter gambling sites
source: Nielsen