Apple‘s recent acquisition of classical music streaming app Primephonic has highlighted a music business trend that’s impossible to ignore.
Niche music services, whether localized, genre specific, or thematic, are filling gaps in the music streaming landscape that are not served by the main players like Spotify or Apple Music.
The top tier services all offer arguably similar user interfaces, catalogs, and subscription fees, but because music listeners’ tastes and requirements don’t necessarily conform to the parameters on offer by the biggest platforms, niche services are proliferating as a result.
Classical music is a great example of this, and Apple Music’s plan to launch a dedicated classical app combining Primephonic’s UI with more additional features clearly seeks to engage a growing classical music fanbase.
Audiophiles are another niche group of superfans only recently…
