LIVE is one of the strategies that most businesses are interested in. Although this channel is popular with brands familiar with online channels such as fashion, health care, Or businesses that use e-commerce as their primary sales channel But in the group of large businesses that still do not dare to use online channels like live as their main strategy in their work.
Today, thumbsup will introduce 5 key techniques for making your live successful.
Doing the LIVE (LIVE) that we will introduce. Different from normal social life That is a one-way communication But it will be a form of doing business life or for selling products online. (E-commerce) Someone once understood that the use of Zoom, a platform for conferences, seminars. Used in a variety of lifestyle It may be a matter that solves the problem of COVID. But Zoom’s tools are better suited for live video conferences.
Although Zoom, Google Meet and Microsoft Team are very convenient for meetings or conferences in seminars. But these systems may have different tools than live for concert or lifestyle events. Because live through platforms like Facebook or Tik Tok may be more beneficial If we understand the whole process And know how to adjust and choose to suit each type of work
Prepare slide files to attract
No matter what kind of work Having files, slides, or engaging live content. Will help listeners want to read the content until the end It is important not to be overlooked that the content is relevant to what your audience is waiting for, such as highlights, important events. In-depth analysis that has never been released before or may use a quiz to insert fun and engaging audiences.
The clips summarize interesting events or even make a poll for listeners to vote while live. It is an event for the audience to feel that the work is fun and not boring. But must try to connect to the network smoothly so that various features will not be interrupted
Invest in tools and labor
Although many people know that it is better, live streaming through different platforms is free because we already have an account. Various platform systems It gives users the opportunity to get LIVE for free to stimulate usage. If we have to work or make use of the life that is worthwhile It is wise to invest in equipment and a team of experts as well.
Because doing a good live It’s not just an IT department to take care of the system alone. But need to have a coordinating department to connect with various parties Must have a camera team who will pay attention to the camera angle to be beautiful. The editing team will select the timing of the broadcast for a beautiful picture. Or even a makeup artist, hairdresser, lighting, lighting, and sound test are all very important teams. Because if all parties do not coordinate or do not know the timing for sending the work that is good enough Your live may stumble in the middle of the way.
Ready to deal with unexpected situations
“Because unexpected events always happen,” the production team or production planning team must think of both the Best Case and the Worst Case in every way so that we can simulate the situation and the unexpected. Think
If we are in the audience When encountering a stumbling event such as image retention from the net Lost voice while speaking Or image retention from the case of disconnection during live I just feel frustrated, right? But for that working team If you encounter any of the problems mentioned above, we can call it a disaster. Because everything can always happen We should therefore have a team that specializes in various lifestyles. To help solve problems in the unexpected.
Practice a lot, reduce errors.
Of course, in addition to having a good team to help support the work. Practice a lot, practice a lot, practice more often, make mistakes and be very smooth. Will increase the confidence in live better Because the more you practice, the more unexpected problems you will be able to see.
The Zero Publishing Company Limited is considered to have expertise in organizing many live events such as BNK electoral events, famous artists’ concerts via TikTok platform, live life to sell products of leading global brands. It can be said that there is a lot of live experience. If interested, you can contact for details at [email protected]
