5 Influencer Marketing Trends You Should Be Doing

Although the use of influencers is becoming more popular among modern brands and businesses. But there are also quite a few brands that are not successful with this strategy. Or think that the brand’s customer base may not be suitable for using influencers. causing missed opportunities

thumbsup therefore brings advantages in using influencer marketing strategies for each other.

• Known for influencers and an opportunity to increase brand awareness.

TikTok is also a social media platform with a lot of room for brands. Including influencers is also a key factor in the platform’s rapid growth, with 86.5% of users growing and new influencers up from the epidemic two years ago.

and 87% of TikTok users engaged in accessing the platform through the app. This gives marketers an opportunity to get more hits from new users.

• Micro and Nano Influencers will be more acceptable to people online.

Micro and nano influencers will grow even more in 2022, as brands look to collaborative and collaborative opportunities through their social media counterparts.

these influencers In addition to being relevant to the community and reaching niche followers. Niche-oriented also led to higher engagement rates after posting on social media platforms such as Instagram 3.86%, YouTube 1.63% and TikTok 17.96%.

• Video clips will increase your chances of being accepted among TikTok users better.

Due to the growing interest in social media, video clips have to be shorter. (Millennials take 12 seconds, and 8 seconds are Gen Z.) For example, TikTOk users watch an average of 89 minutes of continuous short videos on the app every day.

By 2022, we’ll see influencers order their video content to be optimized and shortened to suit brands and marketers looking to insert creative to complement their follow-up.

• Influencers-recommended social commerce is growing.

Instagram recently launched a new collaboration feature with TikTok and Shopify to make in-app purchases easier. It is estimated that there will be more than 100 million social commerce shoppers by 2023.

Therefore, brands and marketers need to integrate social commerce with one of their influencer strategies. so that consumers can easily find and shop via social media platforms as well.

• Influencers are looking for new channels. in earning more

With the growing number of influencers, revenue is distributed across multiple platforms including Twitch, YouTube, Instagram, TikTok and Clubhouse to take full advantage of the platform.

Because this era has become normal for social media users. Will pay back to their favorite creators. So it’s important to know that influencers no longer rely on branded advertising as their main sponsorship revenue. Brands and marketers themselves You have to create a variety of strategies to adapt to this new trend.

Source: PR Daily

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