A recent survey by Deloitte Thailand revealed that 31% of Thai consumers are likely to opt for a battery electric vehicle (BEV) as their next car, the highest percentage in Southeast Asia. Despite this, internal combustion engine vehicles continue to be the preferred choice in the region.
The survey, conducted between September and October last year, focused on consumer behaviour in the automotive industry, particularly in relation to the growing electric vehicle (EV) trend. Over 6,000 consumers from Thailand, Indonesia, Malaysia, the Philippines, Vietnam, and Singapore participated in the study, including around 1,000 Thai respondents.
Chodok Panyavaranant, Deloitte Thailand’s clients and market manager, stated that Thais are expected to base their next vehicle…
