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Sunday, May 5, 2024

30 years of ‘Hard Rock’ coming to an end in Siam Square

Three decades of barbecued ribs, cheeseburgers, steaks and milkshakes washed down with countless live rock performances are coming to an end in Siam Square.

For its 30th birthday, a rock-themed restaurant that needs little introduction, Hard Rock Cafe, announced it will close its multistory Siam Square branch at the end of March after operating there since 1991.

Part of a massive chain – there are still more than 180 locations – exporting American culture to tourists worldwide, Hard Rock T-shirts bearing names of the world’s cities were once ubiquitous fashion items. 

“We have enjoyed playing a major role in the city’s dining and music culture for the past 30 years,” Hard Rock Cafe Bangkok announced. 

It described it as a “pause” and teased reopening at a new future location.

While that may be true, it marks the end of an era, and some things would…

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