Tomthanet Business Incubator or TTI (Tomthanet Incubator) Leadership knowledge is the sustainability of the organization. who currently serves as a consultant for SMEs businesses and training executives and employees for changes in the organization for sustainable growth, reveals the problems that new generations of SMEs face during 2021-2023, namely, new generation businessmen who can establish themselves quickly but are unable to maintain long-term success
It was found that the top 3 businesses experiencing problems are Social Commerce or Live Commerce, Health Business and Beauty Business. Suggestions to solve Pain Point can be adjusted at the Mindset of the business owner. Build corporate culture from top to bottom Focusing on creating a good hybrid work atmosphere and cultivating the self-development goals of employees in the new era.
Thanet Leelaporn Executive and Founder Tomthanet Business Incubator or TTI mentions the origin of the center that “TTI came from re-skilling and up-skilling, who had experience in network marketing and building a team of agents. Selling for more than 20 years, he is the founder of The Clover Group, with about ten thousand agents making sales in the business of more than 1,000 million baht per year for 10 consecutive years before deciding to retire early as planned.
During the Covid-19 situation, well-known SME business owners often come to us for advice on business operations and sales. Which when giving advice, it appears that entrepreneurs have applied it to good results. So there was a further telling. There are more people asking to be a consultant, which he thinks is the reason why the business will grow. Not from the owner or consultant, but from building a system and strong corporate culture. To bring out the potential of all employees and develop the quality of life of the team at the same time, the strategy used to instill knowledge for the new generation of SMEs has been tried to adjust from the PASSION & GOAL creation approach of sales agents. in the network business that he had done successfully in the past.”
PAINPOINT at young entrepreneurs Quick success but can’t go on
In the past 4-5 years, it has been found that the new generation of SMEs business owners can quickly build themselves. Quick success, such as E-Commerce business, online live selling, health products business and beauty business It can be seen that there are many entrepreneurs earning as high as changing the lifestyle of the owners. But at the same time, he found that he could not stay long and quit, despite the fact that the business had the opportunity to continue growing, but the business owner ran out of fire.
The first three pain points were found as follows:
- Lack of good corporate culture which is considered as serious as living in a country without rules Employees work as they please, lacking discipline. Do bad things in the organization until it’s normal. fraud may occur Lack of unity resulting in difficult business expansion and sales
- lack of effective communication When assigning tasks, there was a clear misunderstanding. Until making the work less than the potential that it should be Causing employees to be prejudiced towards people working together causing conflicts split up The organization is difficult to develop and unable to achieve the goal of the owner’s vision
- Lack of a fun working atmosphere make employees work desperately lack of responsibility decreased quality of work The bad atmosphere also results in a high turnover rate, unable to retain talented people in the organization. Employees accumulate stress to the point that they cannot produce good work.
TTI suggests the first thing is for business owners to adjust their MINDSET.
Most entrepreneurs come with problems at the root cause. Without knowing the root cause, TTI helps entrepreneurs analyze and explore management systems in their own organizations It is like a mirror to fully understand the source of the problem and be willing to make adjustments. This is called the Entrepreneur Mindset Adjustment. TTI will instill in them the importance of corporate culture. See the value of employees and customers. Then there is a course in corporate culture design. And there is a teaching to design Core Values & Key Behavior in the organization to support the new generation of business owners who want to build a successful business in the long run.
“We teach you how to build positive relationships in the organization. Teaching various levels of communication from executives, managers to operational departments. Teach effective meeting techniques and create a good working atmosphere, which significantly reduces pain points in all 3 topics.
In addition, many entrepreneurs have increased welfare benefits to better care for the quality of life of employees. High-ranking executives in the company were sent to study more. to understand concepts and principles Some companies use the concept of Core values in selecting and interviewing employees. Get the right person for the job in the first place And finally, although not the main goal of the course. but with a good working atmosphere resulting in efficiency in work affect customer service Convert back to sales Many companies are able to make new highs unbelievably,” Khun Thanet concluded.
