3% hike in marketing spending forecast next year

Somchat Visitchaichan, vice-president of the Marketing Association of Thailand, takes part in a briefng alongside Ake Pattaratanakun, vice-president for communication and ethics.

The Marketing Association of Thailand (MAT) forecasts marketing spending next year will increase by only 3% because of the negative outlook for the global economy.

Marketers are expected to prioritise their investment in the areas of content platforms, commerce platforms and payment platforms next year, said the agency.

“Next year is a challenging one for marketers and they must understand consumers precisely and clearly,” said Somchat…

Read more…