15 types of content that will keep your brand’s social media posts interesting.

July 10, 2021

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Are you looking for ways to improve your social media marketing strategy? Today’s marketers are well aware that social media is the core of their marketing strategy to grow. but because everyone looks in the same direction resulting in a large amount of content in the online world At least there must be compelling content.

Blog (Blog posts)
Case studies
Curated content
Quotes
Infographics

and to meet the needs of that content So we’ve rounded up 15 ideas to help your content stand out from the crowd.

online consumer behavior

With the behavior of using social media for marketing and what brands need to know that is

3.96 billion people worldwide use social media, an increase of 10.9% from 3.48 billion in 2019.
More than 1/3 of Internet users Always looking for information about a product or brand.
On average, each day, over a period of 2 hours 23 minutes, people spend on social media channels.

Therefore, branded social media content needs to be entertaining. or educate those who visit as well as having content that helps businesses move forward Content available on the website So your blog or main page needs these.

Blog Posts : Sharing your brand story or building a relationship with people on social media will help your brand get more exposure and awareness.
e-Books : Content in e-books It is like a white paper book that will increase credibility and sharing some of it on social media will increase the chances of downloading and reading more.
Case Study / Testimonials : Show your clients that your organization has real customer case studies, images, and video clips. Including a video tutorial will increase your chances of getting to know your brand better.
Behind-the-Scenes Looks : Images behind the work of a product or service. Both the images and clips continue to entice your business to be more interesting and closer to the consumer.
Curated Content : You don’t need a lot of content on your social media, just articles, news or opinions that are helpful to the community. You can increase the chances of being viewed and shared by social media users

In addition, creating content in a mix of different formats can also help viewers feel that your brand is actively communicating.

Tips : Techniques and tips still help make content on social media attractive. May use images to tell a short story to end in a single image.
Quotes : Quotes are always shared. If the word resonates with the audience But be careful to affect the brand as well. Always check the current before doing it.
Explainer Video : A video explaining how it works. Do it once and keep it for a long time. If the content is useful and practical. After many years, people still click to see.
Events : Planning an online event or creating a seminar on social media can help people see the movement. Through images and video clips summarizing useful events.
InfoGraphic : Easy-to-understand, well-explained infographics, clear images, easy to read. Still creating opportunities to watch and share always.
Holiday Greeting : Creating colors during the holidays. will add fun A time to celebrate And people want to join in on the fun with you like Star Wars anniversaries, lie days, online celebrity birthdays. Just be sure to check the date in advance and connect with your brand.
Company and Product Announcement : Updating your products and services that you have received awards from important stages Or your leader has been praised from different stages. It helps to increase the reliability more.
Press Coverage : If executives have articles or write business articles for popular media, it is considered a type of earned media if sharing links on company pages or websites. It also helps to become a better leader.
Recruiting : Social media will help recruit talented people to your organization as well. If a talented person is introduced Recruit talented people and share cool ideas. Of them, let the world know that your organization supports talent. And your corporate culture is great, it’s worth applying to work together.
User-Generated Content : In any case, content written by third parties is better than content written by a company’s marketing department.

What content do you post on social media?

Of course, what marketers want to know next is Completed content preparation In which channels will it be posted? to be effective and successful in viewing So we separate the types for you.