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Wednesday, March 29, 2023

Women’s sport a winner as money pours into India cricket league

Smriti Mandhana was the top pick in the auction for the WPL

MUMBAI – India’s inaugural Women’s Premier League cricket has generated hundreds of millions of dollars even before a ball is bowled on Saturday, with experts calling it a game-changing moment for women’s sport.

The Twenty20 tournament’s five debut franchises together sold for nearly $200 million — more than the eight founding teams of the men’s Indian Premier League in 2008.

Together with media rights for the first five seasons, the WPL has already earned India’s cricket board a shade under $700 million, making it the second most valuable domestic women’s sport competition globally after US professional basketball.

“That’s an unprecedented amount of investment into the…

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