When Youtube invites creative sales To top up more income. • Thumbsup

Currently, Thailand has nearly 3 million influencers and creatives, but if it is the number of Southeast Asia, the Youtube channel has millions of channels. But the channel with a million followers only 7,600 channels. The channel with a hundred thousand followers has more than 77,000 channels of the Creative Economy of Youtube in Southeast Asia. The channel with more than 1 million followers has 7,600 channels open for various brands. And helps to drive the new era of video commerce

Youtube's vibrant ecomer in Southeast Asia is stepping up to the peak. In Indonesia, Thailand, Singapore, Malaysia, Vietnam and the Philippines Creative, with more than 1 million followers, with up to 7,600 people, and there are more than 77,000 followers. The numbers are impressive and increasing. These show the enormous number of viewers of the platform. Including new opportunities Many for various brands In accessing a highly involved audience through a partner with creative Which is not only beneficial to the brand But also helps to create new income sources For the creative as well

Video Commerce is growing and an important part in driving the digital economy in Southeast Asia. Currently, the video commerce has a total value of the GROS Merchandise Value (GMV), accounting for 20% of all e -commerce in Southeast Asia. Which has increased more than 4 times compared to the past 2 years. Youtube is reinforcing the most powerful and effective platform to drive online and online business success in this region. Each month there are more than 3.5 billion Youtube viewers around the world.

Youtube reaches 290 million viewers in Southeast Asia in 2024, which is 85% of the online population in this region. In addition, the content uploaded from Vietnam and Indonesia in 2024 also increased by 85% compared to 2023.

Youtube's creative economy and consumer trust help drive brand success.

This large and continuous growth creative economy is an important drive that makes YouTube a main platform of videos in Southeast Asia. Various brands are utilizing the wide range of youtube viewers, which have 8 online users in this region that can easily call and find products on YouTube. On various devices

One of the main strengths of YouTube is credibility. And the creative is the key According to Kantar's survey, 85% of the audience in Thailand and 67% of the audience in Indonesia sees that the content of Creative YouTube is reliable. This reliability also includes various brands, with 60% of Gen Z in Indonesia saying that they trust the brand that Create YouTube recommends compared to other social media platforms which are 46%.

This long -lasting trust also affects the purchase behavior. The data of IPSOS shows that in many countries in Southeast Asia, Thailand, Indonesia and the Philippines Found that people trust Google and YouTube in every step of the purchase route (Purchase Journey) more than other leading social media platforms.

SAPNA Chadha, VP, Southeast Asia and South Asia Frontier, Google said, “This trust has caused confidence in buying by YouTube, helping to stimulate the intention of buying more than other social media platforms. In this region to almost 4 times, despite the enormous content of the Youtube, the importance of highly useful and high quality content helps various brands. Able to present the brand Identity and the brand's purpose (Brand Purpose) efficiently Which helps to promote collaboration with the long -term creative, based on the value that both parties have together. “

“The outstanding feature of Youtube in Southeast Asia is the reliability and trust that created by the audience 98% of the users tend to believe the advice of the Creative YouTube rather than creative on the website or other social media apps.”

Yudist Ardis Ardhana, one of the leading creatives in Southeast Asia, agreed with this, saying, “Being himself and reliability is very important in creating the audience base and fans can be separated which creative and who is not sincere. The determination to create a sincere relationship is what helps to build trust and sustainable support. This year is considered the 10th year that I created content on Youtube and saw this platform developed from a small beginning. To a platform that promotes the relationship between the creative group of audiences and brands that all parties benefit and create a lot of value like no other. “

Youtube Shopping helps to speed up video commerce and increase the opportunity to make money for brands and creatives.

Creatives on Youtube are famous for natural storytelling, able to stimulate product consideration significantly, with 2 in 5 consumers in this region, searching for information about their products that are interested from online videos and 86%. Choose YouTube.

To help promote the growth of video commerce YouTube Therefore launched Youtube Shopping in Thailand, Indonesia, Vietnam, Singapore, Malaysia and the Philippines By collaborating with Shopee, a leading e -commerce platform in this region YouTube Shopping Helping the eligible creative to progress from their own stores or from other brands. Easily Popular creatives throughout the region have joined the YouTube Shopping program, with a tagged product in millions of videos, for example, in the first country that is open (Indonesia, Vietnam and Thailand). The average 55% of the Creaters are registered to join the YouTube Shoping program, combined with the coat of Shopee products. This helps to shorten the period of consumer bought (Customer Journey) from the discovery of the product to the purchase decision. Which helps various brands Access and attract more consumers Including creating better business results

SAPNA added that “When the brand joins hands with the appropriate creative, it will create a perfect combination. The main importance that the brand wants to communicate to the target group will become part of the story of the creative. Not the advertising period that interrupted Create is not just presenting the story of the brand. But still jointly create that story With useful information, sincerity and trust that stimulates the purchase decision. “

Yada, Digital Demonstration, President of Digital and Marketing, L'Oréal (Thailand), said that “in L'Oréal (Thailand), we use YouTube as a medium to present beauty stories that cover all needs to people at all levels. We collaborate with creative to create a flexible campaign. Easily accessible And sincere in presenting our products Whether new innovations In the Luxury product group or necessary products in daily life Working with creatives helps us to reach consumers nationwide more efficiently and help to present our brand. “

According to Youtube data, it was found that creatives in Indonesia, Singapore, Malaysia, Thailand, Vietnam and the Philippines. In addition, for example, in December 2024, there is a Youtube channel in Vietnam that generates 9 digits or more revenue. (In Vietnam currency) increased by 35% compared to 2023

Youtube Shopping enhances the income from the channel to create a lot. For example, the case of Mai Trinh Hồ has almost 5 times the revenue from the channel, and Jagat Review reported that 50% of the total revenue in the channel comes from participating.Afflia program Youtube Shopping between July and October 2024

People turn to watch YouTube on TV for high quality viewing experiences, which have realistic advertisements and attract the attention of the audience.

YouTube expands influence to various content on various devices. And there are more and more people The view that watching TV is to watch YouTube on TV that connects the internet (Connected TV or CTV). People around the world watch content on YouTube on the TV together for more than 1 billion hours on average. Only in Southeast Asia, more than 79 million Youtube viewers on CTV, Youtube content on the TV screen is a interactive, contributing and has a variety of forms, such as Shorts, Pop Casts and Live, as well as sitcom and talk shows that people like.

Create then adapted by creating content that provides high quality viewing experience on the big screen. Youtube has developed an advertising experience on the TV screen to meet the needs and expectations of the audience who watched this large screen video. Including the advertising period that is longer but less And more interaction, such as advertisements for video, stop playing (Pause AD) to create a smooth viewing experience and more flexibility in creating advertisements that provide more entertainment.

YouTube has continuously developed an advertising experience on the TV screen to meet the needs and expectations of the audience who watched the video at the Brandcast event last month. Youtube announced new updates such as CTV shopping. Which the audience can choose to buy products via QR code on the TV screen Or will be a feature SEND-TO-Phone To select on the phone, including the advertisement of the images of images in the CTV, which helps to attract the audience and stimulate the purchase decision easier.

“More advertisers in this region are creating a CTV campaign in the media strategy. The change of this streaming platform shows that traditional TV broadcasting and cable TV cannot reach a wide target audience like before. “

While almost every major streaming service provider has to rely on Youtube advertisements, it is still the only platform that meets the advertisers in terms of reaching the target group and the participation of the audience.

Interesting examples, such as McDonald's in the Philippines, found that the use of CTV campaigns via Youtube allows the average sales per day to increase by more than 46% compared to the period before making a Pepsi campaign in Vietnam. Can increase access to the audience of 18-44 years from the same type of campaign. The results of Nielsen found that Youtube can generate rewards from advertising (ROAS) in the long term than advertising that has 2.3 times the cost of other social media.

Arthur Altouian, VP Client Strategy & Growth APAC at Goat, WPP Media said, “Video commercies and marketing led by Creative, the brand is turning to the brand that has access to consumers in Southeast Asia. Youtube platforms help creative trust in the offering of products through interesting video content and shopping solutions combined with Youtube. There are features. Which helps the audience discover and buy products smoothly Whether it is a long storytelling, a shorts live, as well as being a partner with an e -commerce platform like Shopee, which allows brands to reach viewers with high participants. While the behavior of consumers has changed to the experience that focuses on video, the YouTube ecosystem gives effective ways for the brand to cooperate with the creative to reach consumers sincerely and help create concrete business results amidst the digital economy that has changed rapidly in this region. “

These interesting in-depth information and trends come from the online press conference on “YouTube and the Rise of Creator-LED Commerce in Southeast Asia”.

While the digital landscape of Southeast Asia continues to develop continuously, Youtube still plays an important role in the growth of e -commerce. Including creating new methods In order for people to discover and buy products from the survey, it is found that 86% of consumers in Southeast Asia tend to watch online videos before making a purchase, making Youtube a key mechanism in the digital economy of this region.