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Friday, March 29, 2024

When “Home” is delivered through the song “Real Life”, the latest campaign that is both happy and sad at the same time • Thumbsup

Music marketing is not new. But many real estate businesses still choose to use this strategy to communicate with customers. Why is that? Today, thumbsup will decode the music marketing of Supalai x Bowkylion.


If it was in the 90s, “Bogey Lion” would be equivalent to Tata Young, Nook Suthida or Bo Sunita, that is, there was a catchy hit song. and teenagers at that time liked it very much As for the popularity of the Bogey Lion, it should come from the famous phrase “Dong Prach”, the hit word of netizens that ranks first in Twitter trends. which tells the fans to pretend to type incorrectly as if it were not intended to attract the attention of young people who want to But it’s not just the characters that are cute and fun. The talent of Thai songs is unbeatable.

The latest hit song “Draw”, a song composed of loss even though it’s sad. But life still has to move on, therefore sending the song “Real Life” to harmonize the life that moves forward happily living with those around you. Able to become trending number 4 on Youtube since the first day this song was released. It is also trending at number 4 in the music category and has 1 million views within 3 days (in the past 3 weeks, this song is still strong until the number of views has reached 5 million).

Supalai, a real estate development company for residential and commercial purposes, is a home operator and owner of residential houses in the category of single detached houses, twin houses, townhouses and condominiums in various locations across the country. The performance of Jan. – Sep. 2022 earned 25,455 million baht in revenue, making it a net profit of 6,002 million baht.

Release of Supalai’s own music marketing strategy is for people who dream of having a house to see the beautiful atmosphere via music video In line with the launch of a hot campaign sent out to meet people who want to have a home all year round. which the cooperation of these two In addition to listening to music because The atmosphere is happy The audience also saw a beautiful house. In Supalai’s project as well

Build for Real Life is another campaign at Supalai. Want to convey the determination to be a residential developer who thinks from real life. And with understanding from learning the living and needs of people who bought this house Make Supalai’s home design focus on life rather than trends. to ensure that it is suitable for every lifestyle

Netizen comments garden of happiness that needs to be conveyed

even song “real life” will be the sequel to the song “Draw it” but with many parts of the lyrics of this song make the meaning of the song try to wake people up to move on happily and break free from sorrow to be the inspiration for life to move on with a strong heart But the music listeners feel that this song still harbors sadness causing tears to flow.

Fortunately, the moments of this music video take place inside the house Makes the atmosphere warm, reinforces the knowledge and understanding of building a house. The real thing about a house like Supalai that reinforces the vision that “Build for Real Life” Because home is a place where we find happiness in life. and be yourself as much as possible Have love to support the heart No matter how miserable you are, we will always have a home to rest in when you are tired or discouraged.

A beautiful house helps heal the heart when we are tired.

Another interesting thing in this music video. Is the house with a beautiful atmosphere from various angles that look soft even though the color tone of the picture Makes the audience feel “somber”, but by sending out happiness through the eyes of the actors, the audience can still smile.

As usual, brands using music marketing strategies tend to try to put brand identity into their lyrics. But for the real life song of the Bogie Lion Instead, Supalai is open to presenting the sequel of the song without trying to adjust the look to fit the brand. But able to fully present his own ideas and use “house” as one of the elements of stories that occur in everyday life It’s a place to stay and want to go back when you’re tired. because not everyone’s life is happy But there is always suffering mixed with it, where “home” is everyone’s safe zone.

Relationships are everything in “real life”.

In addition to the composition and happy atmosphere Family bonding is another aspect that reflects the relationship of love and warmth very well.

So the audience saw ‘person’ that are in important moments at different times Of bogey lions, whether it’s a close friend who is a hair and make-up artist, “Mackerel”, a favorite dog and a real sister like “Wan Wanwan” by this advertisement, wanting to “Media” Real life relationship story And these people can be called real life people, the real society of Bogey Lion. Let’s join together to make the song more colorful and happy. To encourage everyone to go through painful times and recover strong.

Combined with spending time together through favorite corners of the house, including the dining room, kitchen, bedroom, living room where we can all have memories together in each moment to make “home” the power of happiness. everyone’s happiness

This article is Advertorial

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