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Friday, March 29, 2024

When a brand has a problem, how will PR help regain customer confidence? • Thumbsup

Many people have wondered why an organization or brand should have a PR department. Public relations or PR is like the face of a brand that helps communicate between the organization and customers. organization and media It also helps to monitor brands that are experiencing negative issues or having good stories. what happened

Today’s thumbsup will tell you what the function of PR to help keep your organization standing strong, what you need to do for you.

tell your story when others are silent

When a recession hits, it’s often a situation where most brands choose to remain silent. or reduce all publicity about the brand Being silent like that was a bad choice. When you choose to stay still, it’s easy for people to forget your brand. Because new brands are emerging every day. Then what brands should do is choose to communicate more. To open up a space for customers to know you in more ways than before, both in terms of telling a story. and impress the audience And you can do this by creating a narrative that shows your brand is solid, credible.

Position your customers with media content.

Another highly effective way to gain trust and stability is through the given medium. current affairs It shows that a brand is trusted by people. It is therefore natural for people to agree with the brand. Because many companies are cutting public relations budget. So many journalists are looking for new content. Therefore, brands should create content that never expires. It can be easily found and shared over and over again.

Looking at the positive and negative news

Brands may encounter many bad news. Patterns during the recession Therefore, brands should develop a storyline that does not distort the truth. But focus on optimism and growth. The quality of storytelling, as long as it doesn’t seem absurd or illogical. It will remind people of the value of the brand as well.

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