What’s behind CP’s successful Metaverse campaign?

Press Release

• The world’s most crowded Fan Party in Metaverse with 1,500 registrants in the first 15 minutes.
• #CPBolognaMewTaverseParty reached 1st rank in Thai Vietnam, and Singapore and was ranked 3rd in worldwide trends.
• 1.5 Million hashtags were used within 30 minutes of launching.

All of these happened at the CP Bologna Mewtaverse’s, CP Foods’ Metaverse Event, massive success backed by the excessive power of fandom marketing! How did Yell Advertising, the agency that oversees the campaign, make it happen?

Designing experiences is significant for marketing campaign creation.

The Metaverse, a major buzzword in the world of tech and business, is a virtual-reality world in which users can interact with other users in a virtual environment. Even amid Metaverse trends, thinking about the target audience’s behaviour before planning comprehensive marketing offline is…