What is in The Future for You?

Topic: Creativity

The first topic of the morning session, “Creative”, was redefined by the two guest speakers.

“During the Covid-19 pandemic, you can tell stories are more diverse. We have a lot more interesting stories to tell and, importantly, the stories are deeper in the telling. Previously, people may have enjoyed media as a form of entertainment. But now they enjoy watching and following stories as edutainment,” actress and YouTuber Darisa Karnpoj said.

Damisa Ongsiriwatana, co-founder and executive creative director of Sour Bangkok, pointed out being creative is no longer limited to companies like advertising agencies. People used to think they had to be a specialist to become a creative. But now creativity is about mindset.

“Being creative means you have to have an ‘Eh?’ moment [curiosity],” Damisa said.

As an example, she cited a…