What does fiber broadband mean to Thailand?

Thailand’s e-Commerce remains a key growth driver, with strong growth of 68% and 37% YoY in e-commerce and transport & food, making up for travel’s delayed recovery. According to the 2021 e-CONOMY SEA report, the growth of the e-commerce industry can compensate for the loss of the tourism and logistics industries due to the decrease in foreign tourists.

Thailand has seen 9M new digital consumers since the start of the pandemic in 2020 (up to H1 2021), 67% of whom are in non-metro areas. Consumption penetration is the second highest in the region, with 90% of internet users consuming digital services. 34% of digital merchants believe that they would not have survived the pandemic if not for digital platforms. Many company are also embracing digital tools to engage with their customers, with 58% expecting to increase usage of…