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Tuesday, December 6, 2022

Welcome to Tumblr. Now go away.

The Tumblr mobile application is seen on a mobile phone. (Photo: Reuters)

NEW YORK: Michele Catalano had mostly positive memories of Tumblr. When she joined the platform in 2009, two years after it started, it was a fledgling microblogging site with a friendly feel, she said, and a sense of community.

“I made so many friends,” Catalano said. “Everybody got along. It was creative. We saw couples get together and get married.” Like many users, though, over time she found herself migrating to Twitter, eventually leaving Tumblr altogether a few years ago. After billionaire Elon Musk completed his purchase of Twitter in October, Catalano, 60, decided to rejoin her old standby.

The welcome back was not warm.

“I made like two…

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