A user engages with several devices at once. Thais spend an average of three hours and 45 minutes on the internet each day, according to the survey. (Photo: Thanarak Khunton)
Thais spend an average of nine hours and 32 minutes a day consuming media and now demand more control over what they view, according to market research firm Nielsen.
The Nielsen Consumer Media View survey revealed consumers now consider time as more important than making money, with 51% of Thai respondents agreeing with this premise in 2021, up from 46% in 2019.
Some 92% indicated they enjoy spending time with family in 2021, up from 82% in 2019, while 33% said they did not have time to go shopping in 2021, up…
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
