A unique QR code and an application take the watch owner into digital and virtual worlds.
In the digital age, scanning a QR code with a mobile phone has become an everyday thing.
H Moser & Cie now reinforces the practice through haute horlogerie via a unique QR code engraved on the sapphire crystal of its Endeavour Centre Seconds Genesis. For the especially digitally-minded out there, that’s 01100111 01100101 01101110 01100101 01110011 01101001 01110011 in binary code.
Available in a limited edition of 50 pieces, the avant-garde timepiece is housed in a microblasted 40mm steel case and features a 3D-printed titanium crown and bezel that themselves appear pixelated, while a see-through case back reveals the HMC 200…
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