Unlocking the Secrets of “The Four”: A Comprehensive Summary and Analysis of the Four Tech Giants Shaping the World Through Psychology and Data

Over the past 20 years, it is undeniable that our lives have been dictated by four giant corporations. Regardless of the method of communication Shopping for things to bring into the house Or even how we search for answers to questions.

You probably can easily guess who those 4 people are… Apple, Amazon, Facebook and Google

They are not just any growth companies. But it's the disruptors that have shaken the thrones of established market leaders. Apple replaced IBM, Facebook took over the population from MySpace, Amazon crushed Walmart and traditional retail, and Google made Yahoo a memory.

An interesting question for marketers like us is: How do they do it? What is the secret ingredient that makes them so great? And in the future, will anyone be able to become the 5th person or topple them?

today Thumbsup Will take you to delve into the book. The Four of Scott Galloway To extract business and career lessons that you can apply immediately.

Amazon, the god of customer focus and courage to take risks

Back in 1995, when Jeff Bezos founded Amazon, his vision was to create the world's most customer-focused company. Where people can find and buy anything at the lowest prices.

At that time, the internet was still new. Anyone who says they'll build a store that sells anything online will be laughed at by their friends. But Bezos saw the future. He saw the collapse of traditional retail before anyone else. As a result, in 2016, 52% of U.S. households had an Amazon Prime membership, more than the number of households that own guns. And half of the online growth comes from Amazon.

So stay true to your initial vision. Because Amazon's fear is its courage. Loss to learn While traditional CEOs are concerned with short-term numbers, Amazon is spending millions of dollars on failed projects like the Fire Phone or Amazon Local, because they see the money being wasted as tuition. not a failure

Bezos wrote in a 1997 letter to shareholders that If there is a 10% chance of a 100x return, you should place that bet every time.

This is where entrepreneurs need to adjust their mindset. We are used to taking risks when there is a 50% chance of success or more. But in the modern business world, The courage to take risks is the DNA of winners.

Apple, the power of luxury that conquers reason

Why does a company with only 14.5% market share rake in 79% of the industry's profits? That's Apple magic.

Apple doesn't just sell technology, it sells status. While Android brands compete over specs, Apple has made the iPhone an unparalleled luxury item. Its scarcity and sky-high prices only make it more attractive to people.

In evolutionary psychology Luxury products satisfy a raw human instinct: the need to attract the opposite sex. Using luxury signals that you have the resources, taste, and ability to survive above others.

Steve Jobs smart enough to know If it were just a general tech company, profits would be razor-thin. But when will we turn tech into jewelry? The profits will be enormous immediately. This is why Apple is a brand that people are willing to pay unreasonably high prices for. Because it's not just a phone. But it is an indicator of identity.

Facebook and Google, kings of information and advertising

The era of traditional media such as TV, radio and newspapers is being eaten Because of the problem of sowing and specifying goals, where Facebook and Google can completely solve this Pain Point.

• Facebook: Selling the basic human need to connect. and has been accepted We give up our personal information, photos, and interests to Facebook for free in exchange for our online presence. Facebook has turned this data into a money-making machine by selling the most accurate ads in the world.
• Google: is a new age prophet In the past, knowledge was limited. But now, just typing a question into Google and we get the answer. Statistics say that 1 in 6 search terms are questions that people don't dare ask other people, but dare to ask Google. This makes Google know us better than our family members.

The T-Algorithm, the secret formula to becoming a giant.

Scott Galloway deciphered it: To become a Trillion Dollar giant company, it is not necessary to reinvent the wheel from scratch. But there must be these 8 elements.

1. Product Differentiation: Products must be clearly differentiated. or use technology to reduce complexity in the Value Chain
2. Visionary Capital: Have a bold vision Can attract huge funds
3. Global Reach: Products must be able to cross borders. Must be international
4. Likability: The brand must be likeable. Your appearance must look good. It is not a demonic company that wants to take advantage. Even though the truth may be another matter.
5. Vertical Integration: Control the supply chain as much as possible. From the beginning of the water to the end of the water
6. AI: Must be proficient in using data and AI to understand consumer behavior.
7. Accelerant: It is an organization that attracts top talent. Anyone who comes to work with us is like gaining wings in their career.
8. Geography: The location must be near a source of talent production, such as a leading university.

So who will be number 5? Alibaba, Tesla, Uber, TikTok or Microsoft? This is something that we have to keep an eye on.

As workers, we have two choices: to be outstanding employees; or being an entrepreneur who creates something new, Galloway concludes with the following advice that hits home:

• Education is very important: Don't believe the stories of Mark Zuckerberg or Bill Gates not graduating. And said that a degree is not important. Those people are a small percentage of geniuses. For the general public, educational qualifications and professional certificate It's your ticket to safety and helping you grow faster.
• Develop yourself hard: Work hard on yourself. Giving more than just working for the company
• Show items: Use digital platforms as a platform to showcase your talents, build connections, and make yourself known.
• Must be sold as: Whether it is a business owner or an employee Selling skills are the most important skills.

The business world may be ruled by giants. But there is always room for innovation and talent. It is up to you to choose to adapt to ride the storm or to stand back and let the storm take you away.

Thumbsup Consider that this book does not just tell the history of the company. But it is telling us that “data” and “psychology” are the most powerful weapons of this century. Thai brands can also apply the T-Algorithm concept, especially Vertical Integration and Likability, which will be the best defense in the days when foreign platforms are aggressively attacking.

Read more