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Friday, March 29, 2024

Uniqlo and Sander’s +J collection is here

Clothes of the collaborative label +J from Uniqlo’s new tie-up with German designer Jil Sander are displayed at the retailer’s press room in Tokyo. (Reuters photo)

TOKYO: Baggy pants and oversized T-shirts helped spare Japanese fashion brand Uniqlo from the steep coronavirus-led fall in sales that hit rival fashion chains such as H&M and Zara.

Now, Uniqlo founder and CEO Tadashi Yanai has shifted his sights to post-pandemic consumer spending, and he’s betting that the world’s third-biggest clothing chain will need to sell more than comfortable roomwear and 2,900 yen (800 baht) down vests to achieve his dream of making it No. 1.

On Friday, Uniqlo will begin selling a new collection that revives a popular tie-up with German minimalist designer Jil Sander, with looks and prices beyond the…

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