In the fast moving market world Brands also need to have a mindset to deal with when faced with unfavorable events. And most brands are not equipped to deal with these events effectively.
Because the best solution for brands is to move beyond the problem. This may be done by creating and testing proactive plans that will be implemented in crisis management that will cover the entire problem. This includes clarity in communication.
In other words, crisis communication is communication in a way that improves brand awareness in the public when faced with scandals or other negative events. The work must be directly dependent on many parties, such as through corporate communication. Public relations departments, etc., and may work through multiple channels to spread information and expand access, such as web or email
The importance of good crisis communication
Few businesses have been able to recover from the unwelcome events of the crisis facing brands. in fact 41% of customers said they would go back to brands that acknowledged and apologized for their own wrongdoing.
Good crisis responses will help prevent negative impacts on
- share price
- Customer satisfaction and loyalty
- sales and income