Transcending boundaries

It was a pleasant surprise for the four Thai singers of 4MIX when more than 3,000 fans welcomed them at the mini-concert “4MIX Unix Mexico” in Mexico City. The venue, a stage in front of a mall, was jam-packed. Some fans had prepared signs in both Thai and English to express their appreciation for 4MIX and when the singers performed, and they sang along in Thai.

Bhurit Kunjara, managing director of Khaosan Entertainment who is marketing 4MIX in Latin America, did not expect such overwhelming enthusiasm.

“It was unexpected. We were not prepared for such as big crowd. 4MIX sang only a few songs, but the impact was huge. Mexican fans wrote messages on posters in Thai. The fans enjoyed it even though 4MIX…