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Thursday, March 28, 2024

TRA Reports Wavering Consumers Confidence Due to Omicron Variant –

 The Thai Retailers Association (TRA) says consumer confidence is less optimistic due to the new Omicron coronavirus variant and has urged all sides to cooperate in addressing the crisis.

According to TRA Vice President Chatchai Tuongratanaphan, the Retail Sentiment Index (RSI) for December 2021 showed a less-than-optimistic outlook due to new COVID-19 infections from the Omicron strain. The RSI in December was at 68.4, increasing only 6 points compared to 62.1 in November. This reflects retailers’ concerns about rising infections, which have already spread to more than 30 provinces during the time of the survey. However, regional RSI has been higher amid the relaxation of measures and an increasing number of tourists following the Kingdom’s reopening in November 2021.

The vice-president acknowledged rising Same-Store Sale Growth (SSSG) due to an increase in Frequency…

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