Toy story: Thailand art toys boom with adult collectors’ creativity

The local art toys sector in Thailand is experiencing significant growth, primarily driven by the purchasing power of mainly adult collectors, compounded by the creativity of small toy manufacturers.

According to the Director-General of the Business Development Department, Auramon Supthaweethum, the art toy business is set for continued expansion due to rising consumer demand, presenting promising opportunities for Thai entrepreneurs.

In 2023, the art toy segment generated a total revenue of 19.7 billion baht, with profits amounting to 468 million baht. The sector’s growth has been inconsistent over the past five years, largely due to the pandemic’s impact.

Art toys are gaining popularity, attracting both collectors and a diverse range of artists and small toy manufacturers who view them as a legitimate form of art.

In Thailand, demand for these toys has…