Tourism Authority of Thailand eyes sustainable green strategy

The Tourism Authority of Thailand (TAT) has revealed its renewed commitment to promote the country as a ‘sustainable destination’, championing environmental conservation. TAT’s Governor, Thapanee Kiatphaiboon, unveiled this green strategy, aiming to familiarise international travellers with Thailand’s proactive stance towards embracing global sustainability trends.

Thailand, known for its vibrant culture, exotic cuisine, and picturesque landscapes, is now determined to enhance its tourism appeal by focusing on sustainability. Thapanee highlighted that the country is striving to evolve into a high-value and sustainable tourism hotspot. This shift comes in response to the environmental challenges the country has been grappling with, including wildfires in northern Thailand that have disrupted tourism over prolonged…