“TOSTEM Thailand” continues to penetrate the Thai market Send a minimalist design product. with complete functionality Meet users of all ages Appease Thai people at home who want airiness and comfort Aim to increase the proportion of retail customers Ready to expect sales this year to grow 40%
Mr. Wicha Worasayan Leader, Housing Technology Business Group, Lixil (Thailand) Public Company Limited, owner of the brand “TOSTEM”, said that consumers in Thailand have a demand for good quality home products. Full functionality and beautiful design which is a Japanese design that emphasizes minimalist simplicity Convenient to use, meeting the needs of Thai people well
There are 2 important factors affecting the selection of products related to housing in the present era of Thai people: lifestyles of people that have changed. have to work and stay at home more causing a need for an open and airy space good air circulation able to see the outside scenery with minimal obstruction. At the same time, Thai society has many generations living in the same house. (Intergeneration) and is stepping into an aging society. This makes Thai people interested in choosing products that meet the needs of people of all ages.
The brand “TOSTEM” has designed products that perfectly meet these needs, such as the ATIS Series windows with innovative Operator Handles that can be easily replaced for both children and children. elderly Easy to rotate without exertion
At the same time, said the overview of the business that before the Covid-19 outbreak, most of the company’s revenue, or about 70%, came from the project real estate market or commercial real estate. But after the Covid-19 crisis Start earning more from the market for small residential customers. because more people stay home So choose to find equipment in your own home. in order to improve the house to make it more comfortable to live in, which the company aims to expand the proportion of this group of customers further
“The Company aims that in 2022 its sales will increase by 40% from last year, with sales growth of 20% in the first quarter from the same period last year. We also want to increase the proportion of sales to retail customers from about 30% of total sales.”
In this regard, TOSTEM is ready to move forward with its business strategy to reach more retail customers. It will introduce new products that meet the specific needs of customers, for example, at the end of last year launched the ATIS Series of aluminum windows and doors. full of innovation and technology that hides the functionality of various functions under a sleek aluminum frame This allows residents to enjoy the unobstructed connection of their living spaces with the outside nature, such as ATIS Tilt & Slide windows, the first in the market for aluminum windows that combine sliding and lifting window functions, and Smart Insect. Invisible armor innovation screen that helps prevent insects and pollution from outside It also helps to breathe better than normal screens by 20% and is 40% more translucent, allowing for a clear view outside.
Another important strategy is Modifying the size and functionality to meet the needs of each customer, for example, is now the Grants Series, the company’s flagship product. It has a door frame up to 4.5 meters high, with more glass space to open up a panoramic view outside. which is a modification to meet the needs of customers focusing on quality and long-term use
Mr. Wicha added that the company has aggressively marketed online to facilitate customers such as having a virtual showroom allowing them to browse products online. and has a Facebook page and Instagram to promote the product as well Including also joining forces with business partners to expand the showroom in the real area focusing on major cities and tourist cities with the hope of expanding the market for residential, resort and home builders in the area
Mr. Pakorn Mahaphant, Director of Design Department of M Space, said about the housing trend in Thailand that Thai people pay attention to quality. Functionality and more design because more people stay at home after the covid epidemic and is popular with Japanese design that focuses on the space (Space) that connects the area inside the house and the atmosphere outside the house which TOSTEM products answer this very well.
In the Architect Expo ’65 Tostem has transformed an area of over 162 square meters into a Japanese-style house. Meet the residents of the trend Intergeneration under the concept of “FRAMING THE BEAUTY OF LIVING” showcases innovative aluminum door and window products for good living in the form of “Home Solution & Living Space” in various models such as ATIS, GRANTS and GIESTA series to create a new experience of Stay at home with innovative Japanese quality products, beautiful designs and durable.
