TikTok sets sights on creating more opportunities for users, creators in 2022

TikTok said these are the trends to watch for in 2022:

• Edutainment – a new generation of creators will emerge on TikTok, bringing with them diverse skill sets, creating easy-to-understand content that is entertaining and will inspire people’s learning and self-discovery.

• Creative entertainment – more and more people will evolve from passive users into active creators, resulting in increased quality content for everyone on the platform to view or collaborate with other users through “duet” and “stitch” features.

• Authentic & positive entertainment – with the idea to provide a safe space for aesthetic expression and individuality.

• Live entertainment – livestreaming content will grow rapidly and boost engagement between audiences and creators, thanks to “Live Match”, “Multi-Guest” and other features on TikTok Live.

• Cultural entertainment…