TikTok Open idea “Moving beyond Reach to Relevance” That invites marketers and advertisers to transcend marketing goals that focus only on reach (Reach) to create a deep interaction between the brand and the target audience to meet the needs of creating the success of the brand.
Rather than being the most popular and downloaded platform with more than 2 billion downloads worldwide, TikTok has created a number of phenomena over the past year including short video content announcements. Until it became a popular hot viral trend and caused a wide variety of creators This includes creating a culture of engaging with content on the platform like never before.
That led to the launch of TikTok For Business, an all-in-one digital marketing solution on a platform that has made a difference in the new digital marketing landscape. That comes in the form of storytelling from brands to create new experiences This leads to outstanding and compelling engagement between the brand and the target audience. As a result, the launch of TikTok For Business has created a great deal of success for brands and businesses.
Recently, TikTok For Business continues its mission to achieve its goal of promoting and supporting marketers and advertisers to create success on the TikTok platform, thus leading to the launch of the concept. “Moving beyond Reach to Relevance” Who want to invite marketers and advertisers Transcend to a new definition of success in digital marketing that will not just reach the target audience. But it must be able to reach the target audience who are interested and related to the brand. To achieve meaningful, in-depth interactions with brands and products. Towards creating sustainable success Through the following guidelines
Engaging with the community
The TikTok platform has been a success in a short time because of its strong community. This is evidenced by the many viral phenomena that arise from the synergy of the people of the TikTok community to create content or engage with what they care about. This has enabled marketers and advertisers to recognize the power of engagement of the TikTok community and represent an opportunity for marketers and brands to embrace the impact of the TikTok community. It will create engagement with users on TikTok through various activities. Get creative and interesting through the use of the Hashtag Challenge, Duet or customizable filters. Including the use of effects or stickers that reinforce the brand creatively. And to allow users to participate in content creation with the brand
Such as the Ichitan brand that has created #Water A lip syncing campaign that challenges people to join Duet with original video clips from commercials by celebrity presenter. Lydia – Matthew PH Plus 8.5 or Ichitan Lye 8.5 with B vitamins, the first lip sync campaign to engage people on the platform, is one of the popular lip sync viral. Outstanding by bringing the speech of the presenter Malipsyn mimic the gesture of advertising That can generate a total of over 277 million views
Experimentation on the platform
TikTok is a platform for unlimited creativity. So this is an area where marketers and advertisers can try new things. In the midst of the many Hashtag challenges each day This is yet another challenge in creating a challenge that is different from brands and businesses. To be able to communicate the brand image And meet marketing goals And encourage participation
TikTok For Business offers brands the opportunity to create a Branded Effect that in addition to encouraging engagement with the brand. It is also able to communicate the brand image and what the brand wants to say through Branded Effect, one of TikTok’s digital marketing innovations, such as the Colgate brand that created the campaign. #WinWithASmile To invite target groups to join in the game to collect smiles and win prizes on World Smile Day that can generate a total view of more than 7.3 billion.
Collaborating with creators or collaborating with creators
Because every phenomenon on TikTok is created by creators. Therefore, partnering with creators is one of the most important strategies that brands pay attention to, because in addition to helping increase the opportunity for campaigns or brand content to reach their target audience more and faster. It will also help the brand to be more realistic and closer to the target audience, such as campaigns. #Hearing her in the rain challenge or #SAFEINTHERAIN From the Provincial Electricity Authority (PEA) that invited the famous artist, Som Mari to sing along with the choreography to campaign for Thai people to use electricity safely in the rainy season. The campaign attracted a large number of users to join the chorus and dance. It has generated 134.1 million views in total. TikTok also has a Creator Market Place solution that collects creator data to facilitate marketers, brands and businesses. You can easily and conveniently link with creators on TikTok.
And this is a new dimension of digital marketing in 2021 under the concept of “Moving beyond Reach to Relevance” that TikTok For Business invites marketers and advertisers to get to know. To keep pace with the changing behavior of people Especially the people on the TikTok community, the short video platform that has created a huge phenomenon for people. Marketers and Advertisers Today, the success of digital marketing on TikTok must not only be measured by its reach. But also for building a deeper relationship between the brand and its target audience. Leading to business success and being a brand in the minds of the target audience.
