TikTok Launches 3 New Shopping Ad Features • Thumbsup

Just a month after TikTok abandoned plans to introduce shopping ads in the United States. This short video platform has announced that it will be launching a new series of commercial ads called Shopping Advertising. They will be testing three new ad formats: video shopping ads. catalog item ads and live shopping ads

shopping video ads

Video shopping ads are placed on the For You page and allow advertisers to highlight products in the video ad feed on TikTok.

TikTok says Shopping ads will provide a dynamic experience based on the intent of shoppers to buy. Shopping video ads automatically generate a landing page and are ready for some advertisers to experiment with.

Listing ads in the catalog

Catalog Listing Ads allow advertisers to customize the presence of their product catalog across the app and expand their reach. Advertisers can promote their products on select territories such as “Recommended Products” or “Related Products.” Listed ads in the catalog are currently being tested in the United States.

live shopping ads

LIVE Shopping ads allow advertisers to direct users from the For You page to their live events. so they can join and make purchases It is testing a live shopping ads feature where TikTok Shop is available, including the UK, Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.

Source: today.yougov.com