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Monday, December 5, 2022

Those pesky pixel trackers

I’ve written about the tracking in TikTok. I recently found out you don’t need to have the app installed to be providing tracking data to this platform. The term you need to learn today is “tracking pixel”.

– A tracking or marketing pixel is a single dot on a webpage to which code has been added to gather information about visitors to that website. This includes what people browse and what they click on. This behaviour may also trigger a retargeting pixel that will follow you to another website where you will receive ads for the content or items based on the last website you were on, ie tailoring of your ad content.

– In the case of TikTok, or their parent company ByteDance, their tracking pixels can be found on Planned Parenthood websites as well as on those of the Girl Guides,…

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