I used to have the opportunity to sit and eat and chat comfortably with Pee Nook Udom Taepanich once during the ABC course. Since the story of the mother playing cards About the village guards, the sex of the old people, the celebrities, etc. But there are moments that I think are really cool In regards to the idea that I would like to leave thumbsuper, I asked him, “Pee Note, Pee Note, what is your secret to making telling your story interesting and fun? Did not answer anything Only telling hilarious stories, as you do, but when I persistently asked back and forth, she simply answered that
What to say is that there must be a desire to tell about that story.
I confessed that at that time I listened and I still did not understand. Because people tell stories, there must be stories to tell. It must be a story that we have prepared and thought it would be fine afterwards. Useful to people But when I came to settle again today I began to understand why. The main thing in my understanding is It’s not a technique, 5 ways to look into the eyes of people talking to gain weight. What gestures to do? That one is the destination. But the real source is Small actions that improve our inner emotions make us want to tell the story.
Pure opinion
1.) Curing the story Keep refining it
A story that is good enough that we want to tell We will also like. And confident in that matter, but good things do not come every day It must be due to accumulation.
On the dining table, Pee Note told you that you have a jar of yours. You can think of whatever joke can be written so that you will not forget it. As soon as the moment is reached, take it out and use it Which as far as I went to see in various interviews It was consistent with what you told me about it. Like this one, you giveInterview with The Cloud that As he traveled While talking to people While eating something delicious It’s like he doesn’t work, but does it all the time. If it’s a stick, it will slowly carve it. Until one day saw that the wood was the shape that it wanted to be Therefore gradually take it to sell
What do we want to tell So it is because of intuition or thinking that this should be further developed. In other words, it is a way of ‘looking at the story’ that there is an aspect of it. And can be taken to find a way to further refine
2.) You have to know who you want to talk to.
Pee Note has accumulated a lot of jokes, which, when told, some of them work. Some things do not work. One of the factors that work does not work is that the listening group has what kind of attitude. You will bring these stories to practice telling various places. Before going on your solo stage again So when we go to practice We will be able to choose the same stage as we do as brand communication workers. We already know that it is out of the era, talking about one story and satisfying everyone’s heart (where foreigners say One size fit all), it only has a story that has been told.
3.) Continuously practice testing before releasing.
Actually, this point is similar to number 2, but the need to be separated Because I want to emphasize that this is very important. Before elder notes, you can put your subject matter into a single microphone. It has been crafted such as composition, speech, stage movement. Is a matter of placement It’s about the rhythm So these little details are not borne out of thought and can be told at all. But it was caused by continuous testing of the scalar.
Brand Communication Practice: Which thumbsupers are brand communicators? You can see that today we hear a lot of storytelling. But from my personal point of view Most importantly, it isn’t a storytelling technique or any framework, but what is more important is that the brand has aspiration or ambition to really tell the story. And how we really want to tell that story It must be something that catches our hearts. It’s important to us After telling, it was in Plus, I think that it corresponds to the mood of the society at that time as well. (This one is separate from the commercial A good ad movie if it tells a concise point, has been insight and solves the problem of the target person, I think it does its job), but when we do storytelling, such as executives speaking on stage, or we will do Content that communicates Brand believe it. Not just being insight alone, but it must come out of our inside as well.
