The “voice” that TikTok is focused on marketing on the platform.

TikTok shares interesting insights about using music to create a marketing strategy on the platform to attract players. Because music is one of the most popular experiences for TikTok users, no matter what viral marketers it is. If there is a song as a component, it will help create recognition faster, so we see Original sound from TikTok users who created it themselves. more and more and is being used more and more

According to a recent Tiktok for business report, if marketers put sound as a key element of promoting a brand or creating an ad will have the opportunity to reach consumers more than other platforms.

TikTok has partnered with Kantar to collect information about the use of voice to create digital ads. and the results of the research came out that

• 88% of TikTok users view “voice” as a key objective that makes them want to use the platform.
• 73% said they chose to “Play and listen to audio” simultaneously when using TikTok more than any other platform.

That reflects that Any marketing ad content However, you must pay attention to the matter of “sound” that is included in the work. Because that will inspire them to be more willing to buy and love the brand.

However, many studies have indicated that Videos or clips need subtitles to enhance the enjoyment of watching the content with mute. But that doesn’t seem like a good way to use TikTok, as 66% of TikTok users enjoy listening to audio and watching fun clips. along the way rather than watching clips through other platforms

In addition, marketers need to plan on creating a “voice” to reduce scrolling and want to see your ad until the end. using these guidelines

1. Audio reuse is allowed – Brands will restrict the use of audio within certain channels only. Lose the opportunity when used on other platforms. Openness in terms of continuing to use sound This will allow platform users to recognize your brand.
2. Use your voice as a sales tool – Brands can turn their voice into a promotional tool.
3. Create new sounds – Brands can create original sounds to promote new campaigns.

Additionally, the brand is also free to use the Commercial Music Library, which TikTok has made available to them. “Music and audio are licensed. to use on TikTok.”

If marketers can plan how to properly promote music through the platform, it will create a very interesting opportunity.

Source: Tiktok for Business, SocialMedia Today

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