When it comes to world-class digital payment services, Visa is believed to be a globally recognized financial services brand. Including the development of a reliable payment network for more than 60 years, making it a financial service that people of all ages still choose to use as the top.
Visa tells its brand story through a campaign called Meet Visa to tell the evolution of a brand that focuses on the diverse capabilities of Visa’s partner network.
including a commitment to technology development To increase job opportunities for users around the world in line with business strategy which aims to develop a transaction model to respond to the changing era
With this in mind, Lynn Biggar, Executive Vice President and Global Chief Marketing Officer at Visa, thinks it’s possible to help businesses and consumers trust the Visa brand.
No matter where the spending takes place in the world As a leading global brand, you have to work hard to move forward and stay ahead of the trends. can happen
That’s why the visa itself. Must be more than a credit card issuer But it must be world-class credibility and can help move the economy forward. Through a network of 3.6 billion transactions of more than 70 million merchants with tens of thousands of partners.
In addition, Visa has invested up to $9 billion over five years to enable commercial technology. Different product offerings, services and financial benefits can support every business
As mentioned above, Visa is known for its reliability, security, accessibility and numerous payment points around the world. In order to reinforce Visa’s aims and understand the essence of the brand, Mucho has been brought in to help reshape the brand’s image to make it more modern and dynamic.
It created a campaign called “Meet Visa”, a film that demonstrates the capabilities of the Visa network, shot by Wieden+Kennedy. An award-winning creative agency, this short film directed by Malik Hassan Sayeed wants to invite everyone around the world to learn more about Visa.
In addition, the Meet Visa campaign has demonstrated the transformation of brand identity in the digital age. New colors that look more vivid New fonts made for the digital experience. as well as symbols that indicate continuous development To illustrate the key objectives behind the organization
for Visa’s brand new identity Communicating to users will begin to materialize in 2021, and concurrently occur in more than 200 countries where Visa is available.
This is considered the first step beyond the digital business strategy. not only that As we enter the new era of financial transactions, Visa is aware of Consumer financial transaction behavior
More than $17 trillion worth of people around the world are making payments in cash and checks. It will increase the value and spending opportunities for people and businesses better than ever.
Visa’s ever-evolving range of services and solutions There is still a need for cooperation with partners and relationships with governments around the world to continue to jointly create new, trend-setting technologies. and invented for the future This rebranding is another of Visa’s new and dynamic journeys.
This article is Advertorial.
