The Legend of Longchamp – Luxury Business Insights & Secrets  – Luxury Society – Thailand Asia’s Best Luxury Lifestyle Magazine

10 things that you should know why they are evolving to remain in their customer hearts.  

A French luxury leather goods company, founded in Paris in 1948 by Jean Cassegrain. How they can move from family business to the world class leading brands. 

To describe Longchamp, is to write a family story. That of the Cassegrain family, who inherited the passion for leather and creativity from the House’s founder, Jean Cassegrain.

Today, Longchamp is in the hands of the third generation of Cassegrain: his eldest son, Jean is the CEO, his daughter, Sophie Delafontaine, the creative director, and his younger son, Olivier, leads the brand’s development of American boutiques.

Here are the 10 things that you should know why they are evolving to remain in their customer hearts. 

Longchamp has produced by expert manufacturers located mainly in France and Italy….