The iPhone 15 is designed to make a difference

Apple held its annual iPhone launch event on Sept 12 at Apple Park, the company’s headquarters in Cupertino, California.

The company announced that prices for the iPhone 15 and iPhone 15 Plus, complete with USB-C charging, start at US$799. The iPhone 15 Pro and Pro Max start at US$999, though the iPhone 15 Pro Max will cost a whopping $1,199. Another key announcement was the Apple Watch, made with 95% titanium and with 72 hours of battery life, as well as updated AirPods with USB-C. Let’s take a closer look.

The iPhone 15 Pro

Forged in titanium.

• The iPhone 15 Pro is the first iPhone to feature an aerospace‑grade titanium design, using the same alloy that spacecraft use for missions to Mars. Apple reports that the iPhone 15 Pro has  the “lightest” and “thinnest borders” on an iPhone ever. You’ll notice the difference the moment you pick…