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Friday, April 19, 2024

THE GLOBAL COMPETITIVENESS OF LOCAL CREATIVITY

Amid the unprecedented environmental challenges presented by global warming and the heightened volatility in global trade in light of the disruptive forces of digital technology, the Thai government has focused on the creative economy as a key strategy to drive economic growth.

The Thai government has defined the creative economy as an economic engine which utilises the country’s rich and diverse intellectual capital to create artisanal products and services as well as digital content that appeal to global audiences, facilitated by the country’s advanced digital technology, especially rollout of 5G, and passionate young entrepreneurs and artists who are more attuned to global art and social trends.

Thailand’s Creative Economy Agency (CEA), a central body tasked with promoting engagement between the public sector and…

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