Joy-Conomy: 2023, the Year of Uplifting Emotional Expressiongive people hope joy and happiness In the years to come that are still uncertain. Wonderman Thomson Predicts 100 trend thatCreate color, inspiration and projection of the year. 2023
An annual key trend study that outlines the hottest trends. until having to keep an eye on it in the next year pointed out that although the economic and environmental crisis will continue But people will choose to live with what makes them happy.
the formation of trends such as ‘Elevated Expressionism’, ‘Feel-Good Feeds’ and ‘Ageless Play’‘, which Wunderman Thompson Intelligence calls “Joy-Conomy” (Joy-Conomy) or happiness economy It reveals an opportunity for brands that value consumers’ yearning for inspiration and optimism. Because people are striving to demonstrate resilience, innovation and exhilaration. Even while there are constant difficulties ahead.
Emma Chew, Director General (Emma Chiu, Global Director) of Wonderman Thomson Intelligence He said in a year when all signs point to a dark and tumultuous future due to the difficult economic climate. Political instability and environmental deterioration persist. Instead, we find that brands still have endless opportunities to connect with consumers’ minds and hearts. This is because the optimism that started last year is turning into more and more needs. To live a happy and fun life
“Creative community and bright colors Will add liveliness to the year 2023. The stress of the past year. It has made people focus on finding the perfect balance, both physically and mentally, to make themselves happier. The rapid development of technology has seen us evolve from residential buildings to living in the Metaverse. (where every dimension of our lives is being explored in a new frontier in the world of such customer experience) and people are calling on brands to use their power to create a better society. by giving priority about accessibility and integration of differences.”
In addition to the formation of the Joy-Conomy and other notable trends Also contains:
- Culture – Indigenous Innovation (Indigenous Innovation): Indigenous techniques are creating a revolutionary new approach to environmental management.
- Technology and Metaverse – Access to Technology (Techcessibility): Companies are redesigning their digital environments to make them more accessible.
- Travel and Hospitality – Travel and Tourism in the Temperate Regions (Temperate Travel): Rising temperatures will drive travelers to destinations with cooler climates.
- Brands and Marketing – More Diverse Creators (Amplifying Diverse Creators): The call that keeps getting louder who want ads to reflect true consumers Powering partnerships between brands and creative individuals.
- Food and Drink – Tissue Culture Menu (Cell-cultured Dishes): When tissue culture foods can leave the world of labs and make their way into supermarkets. Upscale restaurants may be the first business to benefit.
- Beauty – Revitalizing Ingredients (Resurrected Ingredients): Brands are incorporating elements that stimulate the senses. which has disappeared and been forgotten and returned to the industry again
- Retail and Commerce – Retail in Times of Crisis (Crisis Retail): As the financial crisis escalates, brands are stepping up the support available to their most vulnerable consumers.
- Luxury – the sea is the place to live (Residence at Sea): The next generation of digital inhabitants who are not stuck. heading out to sea in style
- Health – program for menopausal people (Menopause Retreats): Programs specially designed for people entering menopause are trending. The content ranges from educating about Hormone Replacement Therapy (HRT). to providing nutritional advice
- Operation – flexibility with the times (Generation Flex): Employee expectations are on the rise. But in a stagnant economy like this Will balancing management come out in a way that benefits them or not??
Maureen Tan, Chief Executive Officer of Wonderman Thomson Thailand Said, “After three years of sadness from the epidemic situation. We can see that the human spirit is choosing to live with positivity and hope. Even though this hardship will still bring economic poverty. But the Thai people are now having a taste of new hope. by improving tourism in many areas The sector is driving the economy up and running again in recent years, the report said. Future 100 presented various predictions Many stories have become true in every aspect. We hope this report will be helpful for brands and marketers to plan for the future and be more personalised. To be a power to inspire hope, inspiration and happiness and joy for Thai consumers.
The Future 100:2023 It is the work of Wonderman Thomson Intelligence. It is Wonderman Thomson’s research and innovation arm that focuses on the future. This report has been compiled by a team of leading trend analysts. The data is compiled from exclusive interviews with experts and proprietary research of the Company.
Download this report here: https://www.wundermanthompson.com/insight/the-future-100-2023
