The Fruity Thai Drink That’s Full Of Coconut Jelly

Mogu Mogu first appeared in Thailand in 2001 as the brand’s breakout beverage. Launched under Adisak Ruckariyaphong, the second-generation executive of the family business, Mogu Mogu came from a concept inspired by nata de coco’s wide popularity in Southeast Asian snacks and desserts. Made by fermenting the liquid found inside young, green coconuts, the coconut jelly is sweet and flavorful while providing a unique texture when chewed. In fact, when Mogu Mogu first appeared on the market, it came with the slogan “you gotta chew.”

The success of Mogu Mogu was nearly overnight, and it quickly became the go-to chewy snack drink — from Asia to Europe and the Middle East to the U.S. (per Get Mogu Mogu). A quick search on Youtube will bring up hundreds of mukbang videos (or Korean eating shows) with thousands of views. It’s even the subject of a catchy song called “Mogu…