The first step of marketing strategy When everyone is not our customer Why targeting is important • Thumbsup

Marketing strategy is a weapon that helps attract people to buy products and services of a business. But before starting a marketing plan We must first understand who the target audience is. Who will we communicate with? and how do we communicate Because marketing strategies are not effective for all groups of people.

Targeted Marketing

target audience It is the group of people we believe need our products and services. through analysis of behavior and preferences Implementing a communication message and choosing a channel that reaches customers is key to driving sales.

For example, a business that sells sneakers It’s a fairly wide market. Most people have sneakers. But successful companies know that specific customer segments will lead to success.

On Nike’s website, it’s aimed at communicating victory. Sports & Fitness or the brand Converse talks about a personal lifestyle that can be designed. Each brand’s communication is designed for different groups of people. If we think of sports shoes, how many brands will pop up in our minds?

How to identify your audience

Target audience is broken down according to market principles such as age, gender, marital status, education, income, which can be gathered from various marketing tools. Or, at the very least, the brand’s social media platforms, salespeople, and marketing teams work together.

In addition to physical demographics Marketers should look into attitudes, beliefs, preferences, and behaviors to help them identify their audience more precisely and effectively.

How to reach your target audience

Once we have set the target audience It’s time to formulate a strategy to capture your brand’s attention and convert to customers.

The most popular method today is inevitably a social media platform that offers complete tools for analyzing follower data. Learning the behavior of the target audience, including location, age, education, occupation and interests.

various platforms There are strengths and characteristics of different users. Analyze to understand how effective our strategy is for the chosen platform, be it Facebook, Instagram, Twitter, TikTok or email.